Privacy Policy Last Modified: August 25, 2005

BACK respects your privacy and this privacy policy ("Privacy Policy") is designed to assist you in understanding the collection, use, and safeguarding of information you may provide to, as well as ways to review and revise the information you provide.


1. Types of Information Collected. In order to better serve consumers, may collect several types of information through the System, including both personal and non-personal information as described below. The information collects depends on how you choose to use the System.

  • Non- Personally Identifiable Information Collected. The System may automatically track and collect certain information about your visit that does not generally identify you individually. Similar to other commercial web sites, the System may use standard web measurement and tracking technologies like "cookies," (see explanation below, "Cookies"), web server logs, or other statistics programs, which keep records of traffic on the System. This data is generally anonymous information that does not personally identify you, e.g., "clickstream data," such as the domain name of the web site providing you with Internet access, the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, type of operating system and platform you use, the average user session length, the number of hits and pages viewed, top search engines and keywords, access times and other relevant statistics. and/or its web service provider use this information in the aggregate to measure the use of the System and to administer the System. also uses this information to improve your online experience. "Cookies" are small pieces of information that a web site transfers to a visitor's hard drive. Your World Wide Web browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of restrictive browser settings may limit the functionality available to your browser when using the System. Any cookies and other Internet traffic tracking technologies utilized in connection with the System are not designed to gather any personally identifiable information. In addition, the System may utilize web beacons (also known as "action tags" or "pixel .gif files") provided to our advertising serving partner, to measure the effectiveness of, and otherwise manage, our online advertising. These web beacons enable our advertising server to recognize a browser's cookie when a browser visits the System and to learn which banner ads bring users to the System. Any information collected using these web beacons or action tags is not personally identifiable and unless otherwise notified, our advertising server does not link online actions to an identifiable person. To learn more about our third party advertising serving partner, cookies, and how to "opt-out," please Click Here.

  • Personally Identifiable Information Collected. When you visit the System, personally identifiable information about you is not collected unless you specifically provide it to For example, when you register and complete the related survey through the System, you will be asked to provide certain personally identifiable information. The personal information we collect about you through such sources will vary, depending on the nature of the information you need to fulfill your request for services or in conjunction with a report generated using such information ("Report"), but may include, without limitation: (a) First and last name, home and/or business and email addresses, home and/or business telephone numbers, facsimile number, and/or other identifying information that permits or its partners and real estate and other third party professionals ("Third Party Professionals") to contact you. (b) Registration and password information

    2. Use of Information Collected. uses personally identifiable information for the purposes for which it is submitted, including to complete and generate the Report you have requested, as well as for reference in the event that we need to contact you when processing your requested Report. also may use this information to identify and develop products and services that may be of interest to you and to notify you with information regarding special offers, programs, promotions, surveys, publications, invitations or other opportunities that may be of interest to you. Further, your personally identifiable information, including any email submissions and their content, may be used in connection with customer-relations correspondence and may be retained for use in evaluating and improving our customer-relations and assistance programs. We may share personally identifiable information you submit with our affiliates, as well as with unaffiliated third parties who perform services for (e.g., real estate agents, lenders, consumer communication and marketing services, and similar services). Authorized parties with whom we may share your information are subject to terms similar in intent and purpose to those in this Privacy Policy. We do not sell individual customer names or other personally identifiable information to third parties and have no intention of doing so in the future. Except as otherwise described in this Privacy Policy, does not disclose or release your personally identifiable information to third parties; provided that, to the extent permitted by law, may use or disclose personally identifiable information: (a) for compliance purposes, security, and legal support; (b) in connection with legal requests from government authorities or third parties pursuant to a subpoena or other legal process; (c) or to otherwise protect the rights or property of, its employees, customers, end users, or the System; or (d) if we sell or otherwise transfer substantially all of our assets related to the System or any web sites that we own or operate and any product or service that we offer, in which event, we will require such third party to honor the current Privacy Policy, until the third party provides you with notice of changes to the Privacy Policy and permits you to exercise any rights you may have under applicable law to limit disclosures of information about you.

    3. Reviewing/Changing Personally Identifiable Information. You can review and edit any of the personally identifiable information you have provided through the System at any time by clicking here. Other requests for access to your personally identifiable information may be made by writing to:

    4. Communications. Acceptance of email from is considered essential to the proper operation of the System. Therefore, we do not provide users with an independent means to unsubscribe from our email distribution list. Within your user profile you may select the types of alert notices you receive. If you believe we are distributing inappropriate or unnecessary email please let us know at By providing information (whether personally identifiable or not personally identifiable) you expressly consent to being contacted by us, Third Party Professionals and other authorized parties who perform services for us via phone, fax, email, mail or other reasonable means, at any of your contact numbers or addresses. If you believe we are distributing inappropriate or unnecessary communications please let us know at You are given the opportunity to ‘opt-out’ of having your information used for purposes not directly related to our web site at the point when asked for information. If you no longer wish to receive promotional communications, you may opt-out of receiving these communications by contacting us at

    5. Security of Personally Identifiable Information. takes reasonable precautions and has implemented reasonable technical measures intended to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of personally identifiable information submitted to the System, including the use of Secure Sockets Layer (SSL) encryption technology supported by most versions of Microsoft Internet Explorer, Netscape Navigator and other popular browsers. Once your information is received by, we use commercially reasonable efforts to limit access to personal information about you to those employees and service providers whom we determine need access to that information to provide products or services to you. However, please be aware that your email transmissions containing personally identifiable information to the System may be unlawfully intercepted or accessed by third parties and/or the System may be subject to hostile network attacks or administrative errors. Accordingly, cannot and does not guarantee that your personally identifiable information is completely secure and safe from such risks.

    6. Third Party Web Sites. The System may contain links to other web sites. is not responsible for the collection, use or disclosure of information collected through third-party web sites and expressly disclaims any liability related to such collection, use or disclosure. is not responsible for the practices employed by web sites linked to or from the System nor the information or content contained therein. Links to other web sites are provided solely as a convenience. Your browsing, use and interaction on any other web sites, including web sites which have a link to the System, are subject to that web site's own rules and policies and recommends that you review the information collection practices of such sites before using them or providing them with information.

    7. Children's Use of the System. The System is not designed for or directed to children under the age of 13 and does not knowing collect personally identifiable information from children under the age of 13. We recommend that children under the age of 13 be supervised by an adult while using the Internet and request that children under the age of 13 not provide any personally identifiable information to the System.

    8. Consent; Changes to This Privacy Policy. By accessing or using the System, you consent to's collection and use of your information as described in this Privacy Policy. reserves the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the System. Any such change, update or modification will be effective immediately upon posting on the System. By continuing to access, browse or use the System, you acknowledge that you have read, understand and agree to the terms and conditions of the Privacy Policy, as amended.

    9. Further Questions. If you have questions or concerns regarding this Privacy Policy or the collection and use of data on the System, please direct your inquiries to